99 Pancakes Franchise | Own India's Biggest Pancake Brand
Chocolate Lovely - 99 Pancakes signature dish
Franchise Opportunity

Own India's Biggest
Pancake Brand

Start your sweet journey from just ₹15 Lakhs. 95+ outlets. 25+ cities. Up to 65% gross margins.

India's Biggest Pancake Brand. 100% Vegetarian. Opens in 30 Days.

ROI Period

Full payback in 18-24 months

100% Vegetarian 10M+ Pancakes Served 4.8 Rating

Become a Franchise Partner

We'll call you within 24 hours

FSSAI Licensed · 100% Vegetarian

95+

Outlets

25+

Cities

4.8

Rating

India's Biggest Pancake Brand 95+ Outlets Nationwide 100% Vegetarian Menu 10M+ Pancakes Served Up to 65% Gross Margins Opens in 30 Days 500+ Stores by 2028 India's Biggest Pancake Brand 95+ Outlets Nationwide 100% Vegetarian Menu 10M+ Pancakes Served Up to 65% Gross Margins Opens in 30 Days 500+ Stores by 2028

What Customers Love

A Menu That Sells Itself

Pancakes, Waffles, Cakes, Crepes, Pastries, Beverages — all 100% vegetarian, all irresistible.

Chocolate Lovely
Bestseller

Chocolate Lovely

Strawberry KingKong Shake
Fan Favourite

Strawberry KingKong Shake

Choco Loco Waffle Cake
New Launch

Choco Loco Waffle Cake

XOXO Chocolate Waffle
Popular

XOXO Chocolate Waffle

Pink Citrus
Premium

Pink Citrus

Nutella Forever Crepe
Signature

Nutella Forever Crepe

Choose Your Model

Two Models. One Winning Brand.

Pick the format that suits your budget and location.

Cafe Model interior
Full Experience

Cafe Model

₹35L (+GST)*

250+

Sq. Ft. Min.

Up to 65%

Gross Margin*

Full Cafe Menu

Pancakes, Waffles, Crepes, French Fries, Waffle Pizza, Quick Bits, Beverages, Cakes & Pastries (optional)

Royalty

No royalty below ₹2 Lakh/month.

What's Included

  • 5+5+5 yr agreement
  • 30 days free training
  • Interior @ ₹4,000/sq.ft
  • ₹2L marketing (6 months) — 1.5L online + 50K offline
  • Company manages online ads
  • Complete software support & AI-based reports
  • No design & no audit costs
Enquire for Cafe Model
Express Kiosk
Low Investment

Express Shop

₹15L (+GST)

80

Sq. Ft.

Up to 65%

Gross Margin*

Quick-Service Menu

Pancakes, Waffles, Beverages — focused, fast, and high-turnover

Royalty

No royalty below ₹1 Lakh/month.

What's Included

  • 4+4 yr agreement
  • 15 days free training
  • Interior @ ₹4,000/sq.ft (extra sq.ft)
  • ₹1L marketing (6 months) — 75K online + 25K offline
  • Company manages online ads
  • Complete software support & AI-based reports
  • No design & no audit costs
Enquire for Express Shop

*Commercials are subject to change based on store size & other variables

See It In Action

Walk Into a 99 Pancakes Store

See how a 99 Pancakes store operates, from kitchen to counter

Our Stores

95+ Outlets. 25+ Cities.

A look inside the 99 Pancakes experience.

Our Presence Across India

Mumbai Pune Nashik Nagpur Ahmedabad Surat Vadodara Vapi Chiplun Goa Bangalore Hyderabad Gurgaon Jabalpur Gwalior Varanasi

Expanding PAN India & International Markets. Roadmap: 500+ stores by 2028.

Who We're Looking For

Franchisee Eligibility Criteria

👤

Active Owner-Operator

Minimum 90 hours/month (3 hrs daily) personal presence is mandatory

💪

Passion & Commitment

No food industry experience needed. We train you. We need your dedication.

🏪

Location Sourcing

You find the property. We provide guidance, layout approval, and approved vendors for setup.

💰

Investment Readiness

Starting from ₹15L (Express) or ₹35L (Cafe). No hidden costs, no surprises.

What You Get

360° Brand Support

👨‍🍳

Training

15-30 days free hands-on training on recipes POS hygiene operations

📱

Tech & Software

POS system AI reports complete software support included

📣

Marketing

Online ads managed by HQ. Creatives templates social media content provided.

🏗️

Store Design

Layout drawings branding signage all provided. Approved vendors only.

🤝

Ongoing Support

Dedicated Franchise Support Manager. Helpdesk. Launch day assistance.

Earning Potential

Know Your Numbers

Typical Monthly Net Income

₹1L - ₹1.5L*

Depends on location, offline sales & ops efficiency

Typical Break-Even

3 - 6 months*

Payback typically 24-30 months (Cafe model)

Typical Cost Structure

Food Cost
35%
Rent
~12%
Staff
~12%
Overheads
~15%

A detailed P&L based on your projection will be shared during the interview.

About the Company

India's Biggest Pancake Chain —
Built on Innovation

99 Pancakes opened its first store in June 2017 in Kala Ghoda, Mumbai and has grown to 95+ outlets across 25+ cities in India — with no plans of slowing down!

Our founder Mr. Vikesh Shah was the first to introduce Mini Pancakes to the Indian audience. Innovation drives us — through epic associations with Epigamia, Nutella, KitKat, My Fitness, Rage Coffee and more.

95+

Outlets

10M+

Pancakes Served

Vikesh Shah - Founder, 99 Pancakes

Vikesh Shah

Founder & CEO, 99 Pancakes

In The News

Featured In Top Publications

Forbes India NDTV Food Economic
Times Zee News DNA India Business
Today ET Retail Indian
Retailer QSR Media Business
Connect

Recognition

Awards & Accolades

Times Hospitality Icons 2019

Times Hospitality
Icons 2019

TripAdvisor Certificate of Excellence

TripAdvisor
Excellence 2019

Midday Young Achiever Icons

Midday Young
Achiever Icons

Aesthetics International

Aesthetics
International

Franchise Partners

Hear From Our Partners

★★★★★

"Since opening my 99 Pancakes franchise, the business has exceeded expectations. The diverse menu and focus on quality ingredients have helped us stand out, while the corporate team's marketing strategies have driven steady growth."

S

Sonali

Franchise Owner, Seawoods - Mumbai

★★★★★

"Owning a 99 Pancakes franchise has been incredibly rewarding. The brand's unique concept and diverse menu set us apart, and the corporate team's support keeps us on track for success."

S

Siddharth

Franchise Owner, Vesu - Gujarat

FAQ

Got Questions?

You'll manage staff, ensure cleanliness, handle local promotions, track inventory, and deliver a good customer experience.
Yes, but your involvement is still required for at least 90 hours per month (about 3 hours daily).
Yes, provided they complete the mandatory training.
The aim is to grow to 500+ outlets by 2028, expanding across Tier 2–5 cities, international markets, and FMCG.
Yes, based on the performance of your current outlet.
No, location exclusivity is not offered.
For the Cafe model: minimum 250 sq. ft., including 125 sq. ft. kitchen, rent within limits, ground floor, and easy main road access.
At least 12 ft frontage, visibility from 30–50 meters, and around 3000+ daily footfall is ideal.
Yes, you will identify and finalize the property, with guidance and approval from our team.
Standalone locations are preferred, but malls/food courts are suitable for Express or Kiosk formats.
Only brand-approved vendors will execute the setup to maintain consistency.
Usually 45–60 days after finalizing the location.
A minimum of 20 kW electricity load is needed.
Yes, storage is part of the 250 sq. ft. limit. Additional storage can be arranged separately if needed.
Yes, complete training is provided covering operations, POS, hygiene, and customer service.
Cafe: 4–5 staff + 1 manager
Express Shop: 3–4 staff + 1 manager
Kiosk: 2–3 staff + 1 manager
A Franchise Support Manager will assist you on opening day, with ongoing support available afterward.
You'll manage flyers, local activations, tie-ups, and branding. Designs and support are provided, but all creatives need approval.
The central team manages listings, menus, and delivery operations. Discounts are planned jointly.
Minimum ₹20,000 or 4% of revenue, whichever is higher.
Cafe: 5+5+5 years | Express: 4+4 years. Renewal depends on performance and compliance.
Only with approval after performance review and evaluation of the new operator.
Non-compliance with SOPs, poor performance, or misuse of brand assets can lead to termination.
Typically between ₹1 lakh to ₹1.5 lakh, depending on location and efficiency.
Around 3–6 months, with full payback in 24–30 months (Cafe model).
No. GST is exclusive. Both Cafe Model (₹35L) and Express Shop (₹15L) are quoted + GST.
99 Pancakes

Ready to Start Your
Sweet Journey?

Join 95+ outlets across 25+ cities. From ₹15 Lakhs. Opens in 30 days.

Quick Franchise Enquiry

We'll reach out within 24 hours